Israel Johnson + Playbook · One package
30 Days to Rebuild the Operation.
Playbook to Keep It Running.
I come into your restaurant, diagnose what is holding it back, build the systems and accountability to improve execution, train your people, and leave you with Playbook so the standards don't disappear when the engagement ends.
Israel is the operator behind Playbook. Playbook is the system he leaves behind.
Just want the software? Start a 30-day free Playbook trial · See the platform
Israel Johnson
Restaurant Operations & Turnaround Specialist
Operator. Educator. Chef. Systems Builder. Technology Creator.
30+ years in restaurant & hospitality operations • Restaurateur • General Manager • Culinary professional • 20+ years teaching hospitality at the university level • Creator of Playbook
Restaurant operations consulting and turnarounds, led by Israel Johnson
Israel Johnson is a South Florida restaurant operator, general manager and hospitality educator with 30+ years of experience. He works hands-on inside restaurants to fix operations—cost and labor control, SOPs, training, management accountability and service—and can help turn around an operation in approximately 30 days where appropriate. He then leaves the business with Playbook, the system he created for maintaining standards. As GM of The Bungalow Bar & Grill in Boynton Beach, he helped grow the restaurant from startup to $1M+ in annual sales.
Serving Palm Beach County and South Florida, including Boynton Beach, Delray Beach and West Palm Beach.
Playbook consulting / Led by Israel Johnson
30-Day Restaurant Turnaround
Your restaurant doesn’t need another report. It needs results.
Bring in Israel Johnson for a focused 30-day operational turnaround designed to identify profit leaks, strengthen management accountability, improve labor and cost controls, tighten systems, improve service execution, and build a more disciplined operation.
One package
- 1. Israel does the hands-on work.On-site diagnosis, systems, controls and training.
- 2. Playbook keeps it running.Standards, training and accountability continue after day 30.
“I don’t just tell restaurant owners what’s wrong. I can help build the recipes, systems, training, controls and accountability needed to fix it.”
From the kitchen to the P&L, from onboarding to guest experience, the objective is one integrated operating system.
A defined engagement
Thirty days. Four clear phases.
DAYS 01 — 03
Diagnose
Israel is on-site establishing the financial and operational baseline: labor, COGS, purchasing, scheduling, management, reviews, service, and SOP gaps.
DAYS 04 — 10
Stabilize
Stop immediate leaks, establish accountability, and repair the systems with the greatest near-term impact.
DAYS 11 — 20
Build & Train
Build SOPs, recipes, manager routines, scorecards, labor and cost controls—and train the team and management to run them.
DAYS 21 — 30
Measure & Transfer
Measure results and correct misses, then hand over: systems documented and digitized in Playbook where appropriate, management routines and scorecards, and a continuation plan.
One operator, every system
One Operator. The Entire Restaurant.
This is not a consulting report you file away. The engagement can address the operation from financial controls through recipes, people systems, service systems, and technology — wherever the diagnosis points.
Profitability & Financial Controls
- P&L review and profit-leak diagnosis
- Food cost, beverage cost, prime cost and labor analysis
- Budgeting, forecasting, break-even analysis and KPI scorecards
- Cash controls, comps/voids/discount controls, purchasing and invoice review
- Inventory systems, waste controls, portion/yield controls and vendor evaluation
Culinary & Menu Systems
- Recipe creation and recipe standardization
- Standardized recipe cards, yields, portions and plating standards
- Recipe costing and menu engineering
- Menu development and refinement
- Prep systems, production pars and kitchen workflow
- Food safety, sanitation and BOH operating standards
SOPs & Operational Systems
- Customized SOP creation for FOH, BOH, bar and management
- Opening/closing procedures and checklists
- Daily, weekly and monthly manager routines
- Scheduling and labor deployment
- Receiving, storage, inventory and ordering systems
- Service standards, guest recovery and complaint procedures
- Operational audits and accountability systems
People, Training & Culture
- Onboarding programs
- Position-specific training mechanisms and training modules
- Manager development
- Employee certifications and knowledge checks
- Coaching and performance accountability
- Job descriptions and role clarity
- Communication systems, culture standards and recognition
- Corrective-action and write-up frameworks where appropriate
Revenue & Guest Experience
- Review and reputation strategy
- Service sequence and hospitality standards
- Upselling and sales training
- Promotions, events and revenue opportunity analysis
- Guest retention and recovery systems
Technology & Playbook Implementation
- Digitize SOPs, recipes, training, certifications, checklists and accountability into Playbook where appropriate
- Help organize practical restaurant technology workflows and reporting
- Owner and manager dashboards and operating scorecards
The exact scope is customized after diagnosis. No two engagements are identical, and not every restaurant needs every system above — the scope is built around what your operation needs most, within the typical $5,000–$6,000 engagement range.
Built to last
Not another binder.
I don’t leave you with a binder. Where appropriate, your new operating standards are built into Playbook so the systems can continue after the 30-day engagement.
Professional fee
$5,000–$6,000
30-Day Turnaround engagements typically range from $5,000–$6,000, depending on the size, complexity, number of departments/locations, and scope of the operation.
Ongoing engagements
Need ongoing operational leadership? 3-Month, 6-Month & 12-Month Engagements Available.
For ownership groups seeking continued implementation, accountability, leadership development and operational support — with Israel Johnson providing continued hands-on leadership, management development and Playbook system support after, or instead of, a short turnaround engagement.
Clear terms, measurable work
30-Day Performance Commitment
Before the engagement begins, we establish the operational baseline, the specific 30-day objectives, the information and access required from ownership, and the measurable performance targets. If the agreed 30-day deliverables and performance commitments are not met, the client may qualify for a refund or service credit of up to 50% of the professional fee, subject to the written engagement terms.
Results depend on baseline conditions, accurate financial and operational data, management cooperation, implementation authority, and timely execution. No specific profitability outcome is guaranteed.
Start the conversation
Request a 30-minute consultation.
Tell us where you need help. We’ll follow up to discuss fit, scope, and the next steps.
Executive Portfolio · Experience & Proof of Work
Operator. Educator. Chef. Systems Builder. Technology Creator.
More than a résumé: see the systems, operating philosophy, technology and measurable restaurant work behind the experience.
For ownership groups and employers, this is leadership that can step into an existing organization and raise its standards. For independent owners, it is an operator who can solve problems directly.
30+ years in restaurants & hospitality
Three decades across independent restaurants and hospitality operations.
Restaurateur & entrepreneur
Restaurant ownership experience—accountable for the whole business, not one department.
General Manager & operational leadership
Leading teams, managers, standards and daily execution across FOH and BOH.
Culinary & chef expertise
Recipes, menu development, costing, kitchen workflow and BOH standards.
20+ years teaching hospitality
University-level hospitality instruction—translating operations into teachable systems.
Employee & manager development
Onboarding, coaching, role clarity and developing the next layer of leadership.
Turnarounds & systems development
SOPs, recipes, training, operational and financial-control systems built to last.
Technology & product creation
Creator of Playbook—decades of operating experience turned into software.
One leader who bridges the entire operation
Case study
FROM ZERO TO $1M+ IN ANNUAL SALES
General Manager — The Bungalow Bar & Grill | Boynton Beach, Florida
Israel Johnson assumed General Manager leadership within weeks of The Bungalow Bar & Grill's opening, while the restaurant was still in its startup stage. He helped build the operation from the ground up—developing the people, systems, standards, training, accountability, guest experience, and operational structure that supported its growth from startup to more than $1 million in annual sales.
During his leadership, the restaurant accumulated 1,200+ combined Google and Yelp reviews, with approximately 85% of Google reviews at five stars and approximately 70–75% of Yelp reviews at five stars.
This wasn't a mature operation he inherited. It was a restaurant he helped build.
$1M+
Annual sales, grown from startup
1,200+
Combined Google & Yelp reviews
~85%
Google reviews at five stars
~70–75%
Yelp reviews at five stars
Proof of work
Playbook is part of the portfolio.
Playbook demonstrates something a résumé can't: the ability to convert decades of operating experience into scalable systems and technology—SOPs, recipes, training, certifications, checklists and accountability that run every shift.
“I don’t just tell restaurant owners what’s wrong. I can help build the recipes, systems, training, controls and accountability needed to fix it.”
From the kitchen to the P&L, from onboarding to guest experience, the objective is one integrated operating system.
Watch the 45-second overview
The 90-Day Restaurant Turnaround.
Out of binders, group texts, and spreadsheets—into one operating system, with a structured 90-day path to build the system, the team, and the culture.
Everything your
restaurant runs on.
Communication
One voice, every shift—no more missed messages.
Accountability
Clear standards people actually follow through on.
Recognition
Celebrate great work and keep your best people.
Training
Develop confident teams that execute consistently.
AI Coach
Guidance for every leader, in the moment it's needed.
Operations
Excellence on the floor, backed by real numbers.
More than training
Training is part of Playbook.
It isn’t the entire Playbook.
Traditional training software asks
“Did the employee complete the training?”
Playbook asks
- Did they learn it?
- Did they execute it?
- Can management verify it?
- Can performance be measured?
- Can the behavior be reinforced?
- Can the system continue without constant reminders?
Playbook connects training to actual restaurant execution.
The Playbook Operating Loop
Standards become systems. Systems become culture.
- 01
Standard
Employees know exactly what is expected.
- 02
Action
Employees perform the required responsibility.
- 03
Evidence
Pictures, certifications and submissions provide proof of execution.
- 04
Measurement
Leadership tracks designated performance activity.
- 05
Accountability
Managers see what has and has not been completed.
- 06
Reward
Points, recognition and incentives reinforce the right behaviors.
- 07
Engagement
Employees have real reasons to keep using the system.
- 08
Repeat
Repeated execution turns standards into restaurant culture.
Standard → Action → Evidence → Measurement → Accountability → Reward → Engagement → Repeat.
Manage from anywhere
Your restaurant doesn’t stop operating
when you leave the building.
Playbook gives owners and managers operational visibility without physically supervising every routine responsibility.
Employees can
- Complete certifications
- Complete quizzes
- Review job expectations and SOPs
- Submit before-and-after pictures
- Verify operational setup
- Participate in restaurant initiatives
- Submit operational requests
- Earn performance points
- Receive announcements
- Show completion of assigned responsibilities
Managers can
- Monitor employee participation
- Monitor certifications
- Review operational evidence
- Monitor performance
- Communicate expectations
- Recognize employees
- Document coaching
- Track restaurant initiatives
- Maintain visibility into execution
Less time
Reminding. Chasing. Checking. Repeating.
More time
Leading. Coaching. Analyzing. Improving.
From managing tasks to managing performance
Stop managing reminders.
Start managing performance.
Traditional restaurant management
- Remind
- Chase
- Check
- Repeat
- React
Playbook management
- Standardize
- Verify
- Measure
- Coach
- Improve
Operational engagement
Engagement in Playbook isn’t screen time.
It’s execution.
- New menu→ Certification
- Opening shift→ Setup verification
- Closing shift→ Completion evidence
- Training→ Quiz & certification
- Guest experience→ Review initiative
- Outstanding performance→ Points
- Restaurant project→ Before & after evidence
- Supply need→ Request
- Coaching→ Documentation
- Announcements→ Communication
- Performance→ Recognition
- Scheduling→ Accountability
Playbook becomes where restaurant culture and execution meet.
Performance & points
Make performance visible.
Restaurants designate the behaviors and achievements that earn employee points and recognition. Employees understand what matters. Managers can recognize it when it happens.
Restaurant leadership sets its own policies for points, recognition, incentives and scheduling. Playbook makes performance measurable — it does not make employment decisions.
Behaviors restaurants commonly reward
- Certifications
- Guest recognition
- Guest reviews
- Before-and-after projects
- Operational participation
- Leadership recognition
- Completion of restaurant initiatives
- Above-and-beyond performance
Training & certification
Don’t just distribute information.
Verify understanding.
Build training programs around the way your restaurant actually operates. Employees complete the training and then demonstrate knowledge through quizzes and certifications.
- Menu knowledge
- New menu rollouts
- Service standards
- Food safety
- Alcohol-service policies
- Opening procedures
- Closing procedures
- Management procedures
- Restaurant-specific SOPs
- Equipment procedures
- New initiatives
- Culture expectations
- Guest-service standards
New menu implementation
Turn every change into structured implementation.
When you launch a new menu, policy, procedure or initiative, management can create the required training and certification. Employees demonstrate knowledge before being assigned responsibilities that require it, according to your restaurant’s policies — so major operational changes stop depending on verbal communication alone.
Why Culture Wins
Culture is Your Competitive Advantage.
Culture is what we build. Playbook is how we build it. Menus get copied. Concepts get matched. Behavior doesn't. Playbook connects training, execution, coaching, recognition, and guest feedback so an independent operator can see whether the standards being taught are actually being run on the floor—and what that consistency is worth.
Leadership → Playbook → Team → Execution → Culture → Guest Experience → Profit
Alignment
Everyone knows the standard, the priorities, and the why behind them—from owner to new hire.
Accountability
Clear expectations and visible follow-through turn good intentions into daily habits.
Consistency
Every shift executed the same way, so guests get the same experience every visit.
Recognition
Great work gets seen and celebrated—the fastest way to lower turnover.
Engagement
Teams that feel heard, developed, and valued stay longer and take better care of guests.
Culture Intelligence
Training completion is the starting line, not the finish. Playbook is built so the signals that already flow through your restaurant—training, certifications, operational execution, coaching, recognition, guest reviews, and management follow-through—connect to each other, so you can see whether the behaviors you teach are the behaviors you get.
One Restaurant. One Team. One Culture. One Playbook.
The Cost of Doing Nothing
Inconsistency is expensive.
You don't buy Playbook because you need another app. You buy it because every untrained shift, every repeated question, and every employee you replace is money leaving the restaurant. Here's where it goes—and what Playbook does about it.
Turnover
Every employee replaced means recruiting, onboarding, training hours, and weeks of lost productivity.
Preventable Mistakes
Under-trained teams create comps, waste, remakes, and guests who don't come back.
Inconsistent Standards
When the experience depends on who's working, guests notice—and so do your reviews.
Repeated Questions
Managers paid to lead spend their shift re-explaining the same procedures and policies.
Missed Communication
Group texts and whiteboards create operational mistakes nobody meant to make.
Knowledge Walking Out
When a manager leaves, the way your restaurant runs leaves with them—and you pay to rebuild it.
Your Digital Assistant Manager
If you have to teach it repeatedly, it belongs in Playbook.
You lead the culture. Playbook helps run the system—training, communicating, reinforcing, certifying, and organizing your standards across the team, every shift. It handles many of the repetitive assistant-manager tasks digitally, so your existing leadership can cover more ground without automatically adding management payroll.
Train once. Reinforce continuously.
Show Me The Money
The Playbook ROI Calculator.
Use your own numbers. This estimates what inconsistency costs your restaurant every year—turnover, repeated management hours, and preventable operational losses.
Estimated annual cost of current inefficiencies
$44,048
- Turnover cost$21,600
- Repeated management hours$11,648
- Preventable operational losses$10,800
Potential areas of savings with Playbook
$4,405 – $11,012
Illustrative range showing what a 10–25% improvement in these three areas would be worth, plus roughly 416 management hours per year currently spent repeating information Playbook can deliver once.
Estimates only, based entirely on the numbers you entered. Playbook does not guarantee savings or revenue results.
Start 30-Day Free TrialYour restaurant shouldn't live in six different places.
Paper binders, group texts, spreadsheets, sticky notes, and whatever's in the owner's head. Playbook centralizes all of it into one system built for a single location.
Instead of…
Use Playbook
- Training App
- SOP Binder
- Team Chat
- Checklists
- Coaching Logs
- Google Review Tools
- AI Assistant
One login. One platform. One Playbook.
Real-world restaurant implementation
Built inside a working restaurant — not a whiteboard.
Playbook was developed and tested inside an operating independent restaurant, with real managers, employees and guests. Early implementation has shown meaningful increases in employee participation, operational accountability and guest-review activity.
- Managers
- Employees
- Guests
- Training
- Certifications
- Reviews
- Scheduling
- Operational procedures
- Accountability
- Before-and-after verification
- Restaurant initiatives
- Management challenges
Early case-study framework
Verified data pendingWe publish before-and-after metrics only once the underlying data has been verified against an agreed baseline. These are the measures we track.
Weekly positive Google reviews
Baseline in progress
Employee certification completion
Baseline in progress
Training participation
Baseline in progress
Operational compliance
Baseline in progress
Before-and-after submissions
Baseline in progress
Management participation
Baseline in progress
Employee engagement
Baseline in progress
Guest sentiment
Baseline in progress
Stronger culture.
Better bottom line.
An independent bar and grill runs its entire operation on Playbook—training, standards, coaching, and recognition. The results show up in retention, execution, guest experience, and management hours that go back into the business.
See Their Culture StoryThe Bar and Grill
Boynton Beach, Florida
✦
81%
Training completion among managers
16+
Leadership hours given back each week
4.7
Guest rating driven by a stronger team
500+
Guest conversations handled with care
Real Results
Built for Restaurants. Proven in One.
Early results from an independent restaurant using Playbook—after just 3 weeks.
2X+
More Reviews
Google & Yelp reviews increased from 7–10 per week to 20–25 per week.
95%
Five-Star
Approximately 95% of those reviews are five-star ratings.
Less
Micromanagement
Standards, answers, SOPs and expectations live in Playbook, so employees self-manage and managers lead.
Visible
Accountability
Training, certifications, points and projects show who's engaged, who's executing, and where coaching is needed.
Playbook manages the standard. Your managers lead the business.
Results are early outcomes from a restaurant currently using Playbook. Individual results will vary based on team size, execution, and existing operations.
Who Playbook is for
Built for operators who carry the restaurant on their back.
- Independent restaurants
- Owner-operated restaurants
- Single-location restaurants
- Small restaurant groups
- Growing restaurant concepts
- New restaurant openings
- Restaurants preparing for leadership transition
- Restaurants experiencing operational problems
- Restaurants dependent on constant owner presence
- Restaurants struggling with employee accountability
Pricing
Restaurant management built for the independent operator.
Train your team. Protect your standards. Build your culture. Run your restaurant—all from one Playbook. Every plan starts with a 30-day free trial.
30 days free. One simple monthly price. Unlimited employees. No per-user fees.
Playbook Essential
Operations
For quick-service restaurants, cafés, food trucks, and counter-service concepts.
$79/month
Unlimited employees
- Training
- SOPs
- Certifications
- Checklists
- Announcements
- Chat
- Points
- Shift Logbook
Monthly Managed Playbook Update
One consolidated Playbook update request per month.
Playbook Pro
Management + Accountability
For independent full-service restaurants that need deeper management, training, and accountability.
$139/month
Unlimited employees
- Everything in Essential
- Projects
- Coaching & Write-Ups
- Reviews & Guest Feedback
- Supply Requests
- Incidents
- Leadership Development
Weekly Managed Playbook Update
One consolidated request per week. Standard requests submitted by Monday are targeted for completion by Tuesday.
Playbook Premium
Automation + Intelligence + Growth
For full-service restaurants, bars, and restaurant/bar concepts that want the complete platform.
$199/month
Unlimited employees
- Everything in Pro
- Automated Onboarding
- Marketing
- Events
- Management Analytics & Command Center
- Custom Workflows
- AI Assistant / Manager Coach
Twice-Weekly Priority Playbook Updates
Up to two consolidated Playbook update requests per week with priority handling.
Managed Playbook Updates
Your team runs the restaurant. We help maintain the Playbook. Every plan includes hands-on support for changes you want made to your restaurant’s Playbook. Your included update frequency depends on your plan. Simply combine your requested changes into one update request and we’ll handle the implementation.
Essential
Monthly
Pro
Weekly
Premium
Twice weekly with priority handling
What are Managed Playbook Updates?▼
A consolidated update request may contain multiple related changes submitted together as one request. Customers should combine their requested changes rather than submitting individual change requests throughout the day or week.
Additional managed-update requests beyond the frequency included in your plan may be purchased separately. Major custom development, new features, integrations, extensive redesigns, or work outside your existing Playbook configuration may require a separate quote.
Restaurant Administrators still control daily operations.
Managed Playbook Updates do not restrict you from managing the normal operational features included in your subscription. Authorized Restaurant Administrators should continue independently managing features available to them, including:
- Announcements
- Team communication
- Employees and invitations
- Assignments
- Coaching and write-ups
- Points and rewards
- Other normal restaurant-level operational functions
You should never need to submit a Managed Playbook Update simply to perform normal daily operations already included in your plan.
Every plan includes a 30-day free trial—no credit card required, cancel anytime. Each plan covers one restaurant location, one management team, and one workforce.
Two ways to work with Playbook
Want the system? Or need hands-on help?
Option 1
Playbook Software
For restaurants that want the technology and operating infrastructure. Turn your standards, training, accountability and culture into one measurable operating system.
Start Your 30-Day Free TrialOption 2
The 90-Day Restaurant Turnaround
For qualifying restaurants that need hands-on operational intervention. We don’t just tell you what needs to change — we help operate the restaurant while we change it.
Apply for a 90-Day Turnaround